Innovation Strategy

Ditra Strategy: Innovation Strategy

Ditra helps clients to build and maintain their ability to innovate. We help clients define the innovation strategy which helps you to:

  • Bundle perspectives and Pursue the same priorities throughout your organization.
  • Get sight on innovation initiatives throughout the organization.


Innovation initiatives often fail, and successful innovators struggle to sustaining their performance—as Polaroid, Nokia, Yahoo, large retailers as V&D and numerous others have found. Why is it so hard to build and maintain the ability to innovate? The reasons go much deeper than a failure to execute. Not having an innovation strategy in place is often causing the lack of innovation improvement efforts.

The ability to innovate is essential in today’s market as organisations need more than good products to survive; Not only the increased push towards efficiency and effectiveness is driving innovation, also consumers' expectations are. Customers are used to products that continually improve and make their life easier. Modern consumers are more informed and have more options in terms of what they buy and who they buy it from. Essentially, customers won't accept mediocrity because they know they can always go somewhere else.

How we help:

An explicit innovation strategy helps you design a system to match your specific competitive needs. Since innovation is a complex, company-wide endeavor, it requires a set of crosscutting practices and processes to structure, organize, and encourage it. Ditra helps you set and prioritize the terms and conditions under which innovation is more likely to thrive. We lay the foundation to deliver and organize for innovation repeatedly over time and meaningfully contribute to the defined business strategy.